I came across an article in Pink News about a machine to be used by Tesco (link at bottom). It will identify age and gender through facial-recognition scanning techniques. It will then use specific advertising aimed at people within that demographic. There are so many reasons to oppose Tesco already (tax avoidance, big corporation and so on). This is another. However, the focus of this article is the ideological sub-text in the Pink News story about the machine and transactivists.
The article concentrates on (yes you’ve guessed it!) ‘inclusiveness’. It alleges transgendered people will be identified and ‘triggered‘ by this software. “This use of this software is considerably concerning for members of the transgender community, who face the very real potential of being “outed” at the till”, says Tara Hewitt, in the article. (Let’s just ignore the ’transphobic’ (sic) obvious here that, if a machine can spot someone…
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